ARDURART
Aerena
Client
Neutral Digital
Location
London, UK
Hamburg, Germany
Year
2022
Ardurart has designed the architecture, lighting and interactivity of the AERENA digital platform by AERQ in its video, stills and virtual reality format.
The modeling has been done using parametric design (Rhinoceros + Grasshopper) and managed through Unreal Engine 4.26.
AERENA is a modular and open IT platform for airlanes by
AERQ, a joint venture between LG Electronics and Lufthansa Technik and takes the digital transformation of the aircraft cabin to a new level.
'AERENA will facilitate greater passenger engagement onboard the aircraft, leading to a deeper understanding of passengers' inflight behaviours and needs and thereby open new revenue opportunities for airlines and selected partners. All enabled by state-of-the-art fully digitalised cabin touchpoints such as an inseat system and Cabin Digital Signage.'
Linkedin AERQ 11-11-2021
'At AERQ's Platform Premiere on 7 October 2021, we introduced our open and modular IT platform AERENA that facilitates greater passenger engagement onboard the aircraft leading to a deeper understanding of passengers’ inflight behaviours and needs and thereby open new revenue opportunities for airlines and selected partners. AERENA unites airlines, passengers and third parties in an ecosystem that will provide a portfolio of targeted media content, products and services to create a new global economy in the sky. All enabled by state-of-the-art fully digitalised cabin touchpoints such as an inseat system for an upscale entertainment experience and Cabin Digital Signage powered by OLED ttechnology. Through AERENA, airlines will be empowered to gain complete control over their digital cabin experience for the first time.'
Find out more about AERENA on www.aerq.com
#AERQ #HereForTomorrow #AERENA #digitalization #aviation
Youtube AERQ 11-11-2021
